Welcome
Y&Q SPACE MADIE is a dynamic media planning agency dedicated to helping restaurants and culinary brands thrive in a competitive market. We specialize in crafting tailored marketing strategies that amplify visibility, engage target audiences, and drive customer traffic.
From social media campaigns and influencer collaborations to targeted digital advertising and creative content development, our data-driven approach ensures measurable results. Whether you're a cozy neighborhood bistro or an upscale dining destination, we combine industry expertise with innovative storytelling to turn your brand into the talk of the town.
Let’s create unforgettable dining experiences—both on the plate and online.
Founder
As founder of Y&Q SPACE MEDIA LIMITED, we bridge London's premium hospitality scene with China's digital revolution. Leveraging WSET Level 3 wine expertise and native Mandarin fluency, I craft culturally intelligent strategies for luxury restaurants seeking authentic engagement.
One of our founding partners is a renowned Key Opinion Leader (KOL) with tens of thousands of engaged followers on Xiaohongshu (Little Red Book) and Weibo, where she shares expert insights on dining, wine culture, and lifestyle trends. A seasoned professional writer and former editor-in-chief for major Chinese television networks and newspapers, she brings a rare blend of media authority, storytelling precision, and viral content mastery to our campaigns.
Her deep understanding of China’s digital landscape—paired with a journalist’s eye for compelling narratives—ensures your brand’s message cuts through the noise. Whether crafting a Xiaohongshu post that trends overnight or orchestrating a full-scale influencer campaign, we leverage her expertise to deliver authenticity, reach, and measurable engagement.
Our co-founder brings a refined Michelin-standard perspective to your brand, honed over three years in London’s elite dining scene. As a trained sommelier at one of the city’s most exclusive private members' clubs, they mastered the art of curating wine experiences for discerning clients—from rare vintages to seamless food pairings.Leverage their bilingual fluency to craft campaigns that resonate with both Chinese and international audiences.
Sevice
Wine-Tasting Events
From intimate sommelier-led pairings to large-scale launch parties, we design unforgettable experiences that showcase your offerings and strengthen customer loyalty.
Strategic event execution tailored to your brand’s goals, including venue coordination, themed concepts, and seamless promotion across platforms.
Partnering with trusted food and lifestyle influencers (Key Opinion Leaders/Creators) to generate authentic buzz through Rednote (Little Red Book), campaigns—driving traffic and credibility.Data-driven content strategies for China’s hottest discovery platform, combining viral visuals, SEO-optimized captions, and UGC (user-generated content) to trend on #Foodie hashtags.
Our story
Founded in April 2025 in London, Y&Q may be new—but our founders are not. Combining hands-on expertise in London’s fine dining scene and proven success in China’s social media landscape, we’re uniquely positioned to help restaurants bridge cultures and captivate audiences.
We specialize in:
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Xiaohongshu (Little Red Book) Account Launch & Growth: From content strategy to KOL seeding, we build your Chinese digital presence from scratch.
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Bilingual Campaigns: Flawlessly localize your brand story for both Western and Chinese audiences.
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Data-Driven Promotions: Leverage our insider knowledge of London’s dining scene and China’s trends to drive measurable results.
While our may still be growing, our ambition isn’t. Soon, you’ll see collaborations with London’s most exciting culinary partners—and we’d love for you to be one of them.
5th Floor, 167-169 Great Portland Street
W1W 5PF, London
United Kingdom